Ensure that there is a unified understanding of project vision, goals, requirements, and expectations for the strategy between Art Directors and Designers at the onset of a project
Learn the business needs, goals, requirements and limitations.
Identify the target audience
Research & Discovery
Gather any user insight that may already exist
User interviews
Competitive analysis and SWOT analysis
Gather research patterns
Design inspiration and mood boards
Manage & Communicate
Establish an open, honest environment for formal and informal design critique sessions
Balance quality with budget and timeline limitations
Ensure that design methodology practices, process and design system is consistent
Explain the “why”
Design an Experience
Data-based ideation, exploration and iteration.
Wireframes, Low and High Fidelity Prototyping
User Testing
Coordinate with Development
Let’s stay in touch! Email:
questions at merrilyn dot me
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